Brand Mission

disABLE is a clothing brand created to combat the misconception that a person’s disability “disables” them. We inspire people to disable their limits and live their dream. In addition, to help enable individuals disable their limits, a portion of the proceeds will be donated to charitable organizations working toward the same goal.

Brand Description

In life there will be people who doubt you. There will be people who downplay your dreams and encourage you to settle for mediocrity. Living with a physical difference, Spinal Muscular Atrophy type 2, it’s apparent many have substandard expectations about what people with disabilities can achieve and contribute to society; however, I refuse to conform to the misconception a person’s disability “disables” the individual, or – as it says in the dictionary – deprives them of capability or effectiveness. Being disabled is only a frame of mind; hence why I created this brand. We all have a choice: we can allow our limits to disable us, or we can disable our limits. The road isn’t easy. Sometimes it’s even risky, but at the end of the day, the choice is yours.

Who Told Me I Couldn’t

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Ever since I’ve launched this brand and released the logo, people have asked me, “Was there anyone in particular who said you couldn’t that motivated you to create this brand?” And the short answer to that question is no. But it doesn’t take someone literally telling you that you can’t to understand they don’t think you can. For example, countless times I’m out with friends a stranger will approach me and tell me it’s amazing I’m out or that I’m such an inspiration for no reason at all. I mean, why isn’t everyone else at the same bar amazing or an inspiration? They are doing the same thing as me, but the difference is that people have different expectations of me because I’m in a chair. Or, another example, when I got my job, state officials told me it’d be better for me to stay home and let the state take care of me, than earn a living. Or, on a more personal level, my parents – who support me in everything that I do – never gave me a sex talk, but I owned that. Through my experiences, I’ve observed that people don’t have the same expectations for people with disabilities as they do for able-bodied people, and that feeds into the misconception that people with disabilities “can’t do” because we are often encouraged to underachieve; however, society’s substandard expectations only motivate me to strive to achieve my true potential. Expect great things from me, or better yet, bet on it! READ MORE

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